THE FUTURE THEY PROMISED is a creative
studio led by directors Ross Fordham & Jack Walsh.
We partner with clients globally in the worlds of
fashion, luxury, lifestyle, and commerce. Defining
the iconic, expressive, and aspirational brands our
future-facing partners are searching for.

Combining strategic direction with a nuanced
understanding of contemporary culture, we craft
elevated brand identities, experiences, and content
to drive desire, originality, and commercial success.

Our boutique studio is rooted in the close,
collaborative partnerships built between our directors
and clients. Curating bespoke teams where appropriate
to bring specialist expertise in digital, production,
AI, environmental design and CGI.

Our Services

• Brand & Identity
• Creative Strategy
• Art Direction
• Film & Motion
• Campaign
• Digital Design
• Social Content
• Print & Editorial
• Packaging

Selected Clients

• Fondation CHANEL
• BEAT Magazine
• C. Vernoy
• DIOME
• ASK US FOR IDEAS
• Saunders
• Miami Design District
• Calvin Klein
• Wallpaper*

Our Founders

ROSS FORDHAM

Creative Director

Ross is a creative director with leadership experience
at some of the UK’s most respected agencies.
Combining creative direction with cultural insight,
he has led projects across multiple scales and
categories. From partnering with independent founders,
to crafting strategy, campaigns, and identity projects
for international brands in fashion, luxury, beauty
and lifestyle.

JACK WALSH

Creative Director

Jack is a creative director specialising in fashion
and luxury, with extensive experience in identity
and art direction. He has collaborated closely with
an international roster of clients, and for the last
decade his work has had an influential presence
in the landscape of visual culture.

Contact

To discuss a potential project please contact
info@thefuturetheypromised.studio

Instagram @thefuturetheypromised

8 Lee Street London, E8 4DY

© 2025 TFTP, Studio